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It is easy to view fashion as an entirely modern concept. Costume historians, in fact, trace the birth of fashion back to the thirteenth century and writings on fashion date back as early as the si! xteenth century. This classic fashion writing has profoundly s! haped ou r understanding of modern day dressâ€"from the psychology of clothes to collective fashion trends. Its impact, however, has not previously been recognized.

Fashion Foundations fills this major gap in the history of the discipline. This key text reprints a collection of pioneering fashion statements. Vital yet sometimes ignored treasures are brought together for the first time, tracing fashion writing from the sixteenth to the twentieth century. Why do we wear clothes? What do they say about our self-awareness and body image? How can we "fashion" new identities through what we wear? In this book, Michel de Montaigne, William Hazlitt, Herbert Spencer, Thorstein B. Veblen, Adam Smith, Herbert Blumer, and Georg Simmel answer these questions and many more. In the process they reveal the true origins of our contemporary approach to fashion.

From hippie to disco to punk, this look book relives 1970s fashion via clothing advertisements from the decade. ! In between its covers youll find bell-bottoms and feathered hair mingling with platform shoes, Diane Von Furstenberg wrap dresses and endless amounts of polyester (what were they thinking?).